Brandesi

Event description:

The Indian market has recently seen the regular commodities walking as brands. Brandesi will give the participant an opportunity to do the branding of such commodities like-

1.       Cardamom.

2.       Beetle Leaves.

3.       Broom-Stick

4.       Cotton.

5.       Natural-Flowers.

6.       Chalk.

7.       Mishri.

8.       Fruit-Brands.

Important Aspects-

The team should depict the idea of branding by taking following mandatory points-

a.       Brand-Name.

b.       Tagline.

c.        USP and Features.

d.       Industry/Sector Statistics.

e.        Market Research Overview.

f.        Benefits and pricing.

g.        Financial Feasibility and future forecasting.

Rules and regulations:

·         After the presentation the teams are supposed to demonstrate a live-advertisement and a jingle.

·         The maximum time allotted to each team for presentation will be 5 minutes and for jingle+Live-Ad   will be 3 minutes.

·         Number of participants in each team should be 5-8 members.

Contact Points:

1.    Nikhil A.  Dhawad (+91 99878-40164)
2. Dheeraj J. Chanda (+91 90041-43275)
3. Akash Kumar (kumar.m@itm.edu)
4. Jinit Shah (jinit.s@itm.edu)
5. Anshika Srivastava (anshika.s@itm.edu)

Evaluation Parameters:

Parameters	Score Points
Jingle	25
Live ad	25
Portraying the concept	25
Presentation	25

·      

·         Number of jury members- 2 members from campus and 2 industry experts.
·         Total duration for each event is 2.5 hours.
·         Venue: Mini Auditorium, ITM B-School, Kharghar.