FLASH MOB : Promotional strategy and Influential Method to any event

Creativity and innovation of new ideas allow any event participants to remain active , hoot within crowd and energy level maximum. Any event organized likes to keep its viewers active on the basis of their dance performance , fashion show , role play or songs sung .

The idea behind such promotional strategy lies in understanding the emotional and behavioral method of the consumers or the viewers . No matter how long a speech delivered on one side and a short dance performance on the other side , the people tend to watch the performance because of the psychological attraction where we try to portray ourselves as we were dancing at the place of the performers . The song behind playing also allows to create an impact on the thoughts of the viewers as they can easily be connected since it’s quiet easy to remember the songs listened and when someone performs on them , we usually tend to get attracted to them .

Today , we the M3  batch of ITM Business School just wanted to take a day break from all the heavy work load that each and every member of the batch are doing in the areas of organizing , creativity or decoration . We lead our whole attention to gather a huge mob around the Canteen premise during the lunch break so that we can create an impact on everyone about what capability we got within us . A FLASH MOB was organized , uninformed to any , sudden , instantly and fantabulous dancing performance came up by our fellow class representatives . All performers tuned totally in the beautiful rhythm of motivational songs like JAI HO and CHAK DE INDIA . It was good ambiance that had been created for a while and the entire crowd turned to be tuned on the dancing Jodi of male and female performers.

Yes , FLASH MOB is so influential and has always been fabulous to add credibility to the work we do in terms of decoration , documentation , hoardings or banners . It’s a great concept which is a back bone but it enlightened my thoughts when I saw new performers taking active participation to support the event of E – week and to develop a kind of motivation and inspiration within each and every individual that WE CAN DO WHATEVER WE DECIDE and SUCCESS JUST LIES FEW STEPS AWAY FROM THE DAY WE DECIDE TO FEEL THE CHANGE .  

NEN

NEN??? Well is it something worth trying ??? Can I COME UP WITH MY OWN IDEA TOO……..

A vision , a platform and a direction of elite motivation , trying to evolve the notions of budding young minds where sky is the limit and enlightened minds are welcome to utilize this platform. Yes it is the NEN  abbreviated as National Entrepreneurship Network. The root link of NEN has been cultivated by TATA group chaired by Mr. Cyrus Mistry . The TATA group took it as an initiative to give a CHANCE and let the young talented men and women HIGHLIGHT their ideas and let them be recognized by those who could not get through the way they had thought.

Every journey starts with a small thought or an idea. Keeping the idea alive helps one to reach the desired goal or objective. The journey of a river when it flows through the mountains is quiet smooth. It is the origin place from where the river originates. No matter how far the distance may seem to like , there is a light of HOPE that the river keeps within itself while approaching the sea. 

In the same way an individual’s life progresses. He/she is born, have beautiful dreams since childhood days. They gather at school then go to college. From here life of the young one’s get changed as some decide to take a job , few sit at home to prepare for various competitive exams while some broad and extra ordinary talents plan to innovate their ideas and give it a NAME, a RECOGNITION and allow it to have  SIGNIFICANCE.

TATA NEN aims to promote young brilliant ideas thereby enthralling those ideas to turn up to reality. Every dream is a dream until and unless it turns up to REALITY. Our country has been facing a huge challenge in terms of the birth of new ideas but TATA took it as an initiative and wishes every INDIAN to feel their ideas are worthy. Trying to encourage different communities and societies to come up and share the thoughts and believes at a base platform allowing a new revolution for the rise of entrepreneurs. REALITY IS NO MORE FAR when ideas are RICH , have a meaning to It and worth a TRY.

Thinking along similer lines of TATA NEN , M3 would like to urge to all that.NOT to fear the idea you all think of. JUST COME UP, GRAB the PLATFORM and make your idea count and visible to masses . Tomorrow the future generation will take the same motivation from YOU ALL and will explore their ideas as well .

BE THE HOPE ……….. BE THE LIGHT ………. BE  THE SPARK & BE THE CHANGE  you wish to witness around you, your COUNTRY. It is you and only you CAN MAKE THINGS TURN TO the path of the upcoming generation to follow YOU. 

Motivational Video by TAKSHATI

                     Arise, Awake and Stop not until the goal is reached 

                                                                                                                                        –Swami Vivekananda.

Just like hard work, motivation too is a key to success. It has been evident from the past that motivation can turn the course of a game, motivation can bridge the gap towards success, motivation can make you triumph. 

Thinking along the similar notion, visionaries of M3 came up with a cracker-jacker of a short video with two objectives. First to showcase the hard work and dedication put forth by all ITMites to make NEN E-week an extravaganza. Secondly to motivate all students to put the medal on the pedal and raise the bar of efforts a little more. 

Take a close look at this video and make sure you do not blink because you might miss out on this  graphic marvel. Kindly follow the link.

                       http://www.youtube.com/watch?v=yqx9d2KgsfA&feature=youtu.be

Liitle Innovators

Many people think that ideas are generated only in the adult minds or talented minds or creative minds. Well it is not true at all. Ideas do not have any barriers such as age, caste, creed, race etc. It has been etched in the annals of history that ideas that created pandemonium in the world did not originate from brightest of minds. Ideas form in a human mind within a nano second; all that is required is a divergent cerebration.

Can we find any group who are born with the most out of the box thinking??

Yes Children, our little innovators are very much apt at creative thinking and mesmerise the world with their abilities. M3 diagnosed this fact.

M3 decided to provide those less privileged little innovators something to cheer about by visiting them, conversing with them about their problems. The twist here is that children themselves gave innovative solutions to their problems. Our students Abhinav Kumar and Mahesh Pisharody visited Public School, Trombay, Mankhurd and Ajantha Public School, Kharghar to interact with our little prodigies.

Hygiene, water supply, education, road connectivity were the common bottlenecks in the way of our little innovators. And it was utter surprise to see what solutions those children gave. Concepts such as Tidal wave for electricity generation, rain water harvesting, use of solar energy which even adult engineers have difficulty in understanding, were the solutions of these children.

This effort of Avant Garde’s of M3 surely provides a shocking revelation: That when it comes to creativity, children are a force to reckon with.

To ensure that all the events are organized and executed in a proper manner students of M3 are trying their level best, keeping no stone un-turned right from making posters to climbing trees for getting eco-accusation-rights.

Every student is working hard with a blooming hope that all these pains will never go un-acknowledged.

The contribution on a whole is appreciable. Not only on the field but promotion is taking place on the virtual ground also. Platforms like Facebook and Blogs are used to make an overall impression and reach the masses.

                                        

 Few Moments Mom      n      Few Moments of sculpturing creativity-

Event: Brandesi

WHAT IS THE HISTORY OF THE BRAND? EVERY ONE LOOKS FOR GLAMOUR IN A BRAND. BUT, ONCE A BRAND WAS ALSO A NORMAL COMMODITY.

                                   

Ideas, techniques, skills and positive notions can make any product or a person a Brand. That is the true potential of a human mind.

A powder: Salt, lead to a great revolution of Dandi March on 12^th March 1930. No one at that era had the slightest idea that this very white powder would transform into a Brand, well known today as “DESH KA NAMAK”.

There are many other such commodities out there, can you brand them?

                          

                               THIS IS BRANDESI !!!!!

TAKSHATI

"TAKSHATI"

                             

    One cannot think of a better word to represent what ITM M3 batch has organised.

 TAKSHATI:  a platform to showcase your talent, skills, ideas. 

The tagline“Initiate...Involve...Innovate” imparts supreme consummate message into your mind that the opportunity has arrived to take a leap of faith. An event that will stretch boundaries of innovation, break shackles of beliefs, set new standards of imagination. 

With ITM TAKSHATI, Innovation is inevitable!!!

INNOVATION & INDIA

Mark Twain once said....

“India is the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great grandmother of tradition. Our most valuable and most astrictive materials in the history of man are treasured up in India only!”

The rest of the world can only dream of having what India already has, a nation full of innovative minds.

Come innovate with ITM TAKSHATI, as India innovates.

“TAKSHATI” 

                       (A platform to innovate)

                                          powered by

                                        

                                                                                                                                                                               

             

                                  

Mission E-week.

There is an old saying....

"He who plants a coconut tree plants food and drink, vessels and clothing, a home for himself and a heritage for his children"

M3 has progressed way beyond the normal boundaries of creativity.  

M3 follows a new mantra now, “Creativity beyond measure is M3’s greatest treasure”.

Contemplating this,  Navikaranas (Innovators) of M3 placed a coconut on every table in canteen of ITM college to signify India as a country with diverse flora and fauna. The lands of our mother India are well flowering/bountiful, waters are well flowing allowing every Indian family to be self sufficient. 

When it comes to innovation and creativity, M3 keeps no holds barred. 

With each passing day the visionaries of M3 are breaking new grounds and forging ahead towards a common goal: Mission E-week.

Innovation in India

Innovation means to bring something new and something original into exiting scenario.

Do not limit innovation to physical sense, a model that can be seen and felt by the society.  Broaden your horizons, and bring innovation into every aspect of life. Not just infrastructure, technology or economy.

Indians are spread everywhere around the globe. We are the best brains behind Microsoft and NASA! But, still why is it that out talent gets appreciated outside the country?? Think of new ways to boost our own country’s name with our own people behind it. Bring innovation into providing opportunities for recognizing talent without GPA!!! (Every graduate’s dream to get hired for brain)

We have High Yielding Variety of seeds, tractors, irrigation and more facilities that come to us at cost. But India at one time flourished without technology, we are rich in ancient knowledge of medicine, engineering, economics and every field imaginable. May be time efficiency can help farmers be more production efficient. If they can make time to keep themselves healthy and happy, their increased efficient produce can make the nation very wealthy! (Give it a thought). Bring Innovation through combination of old and new. Bring innovation to the way of life.

Every great thought has to begin somewhere, so let it begin @ ITM Takshati, here every individual gets a chance to bring innovation into some aspect of the state they belong to.

Initiate Involve Innovate… come participate at State your State.

Participate:::Innovate @ TAKSHATI

As the days are rolling and pressure of making E-Week a grand success is mounting on all upcoming future managers and entrepreneurs, batch M3 is all set to take-off with an ultimate goal of assuring life-time experience to all its participants.

To ensure that all the events are organised and executed in unbiased way, two gun-shots from the corporate world are being invited on both the days of event to take the charge of the seat which is as sacred as the throne of Ruler-Vikramaditya.

Be the leader to State your State,

Brand-Manger for Brandesi,

We all 70 students of  batch M3 assure that it is going to be creatively-crazy.

Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved.

Team work is all we believe in!!

Hands behind Takshati

" The Avant-Garde students of M3 batch have kick started their activities for their events lined up in the most awaited E-Week. All teams of M3 are trailblazing towards making the two events a Spectaculaire. Co-ordinators are marshalling their troops and are leaving no stones unturned. The Digital Promotions Team unleashed a hair-raising stupendous promo video about the two events of M3 batch. "TAKSHATI", the name itself imparts an emotional Indian touch to the events.

The confidence of M3 is sky rocketing with just two weeks to flag off the E-Week."

Brandesi

Event description:

The Indian market has recently seen the regular commodities walking as brands. Brandesi will give the participant an opportunity to do the branding of such commodities like-

1.       Cardamom.

2.       Beetle Leaves.

3.       Broom-Stick

4.       Cotton.

5.       Natural-Flowers.

6.       Chalk.

7.       Mishri.

8.       Fruit-Brands.

Important Aspects-

The team should depict the idea of branding by taking following mandatory points-

a.       Brand-Name.

b.       Tagline.

c.        USP and Features.

d.       Industry/Sector Statistics.

e.        Market Research Overview.

f.        Benefits and pricing.

g.        Financial Feasibility and future forecasting.

Rules and regulations:

·         After the presentation the teams are supposed to demonstrate a live-advertisement and a jingle.

·         The maximum time allotted to each team for presentation will be 5 minutes and for jingle+Live-Ad   will be 3 minutes.

·         Number of participants in each team should be 5-8 members.

Contact Points:

1.    Nikhil A.  Dhawad (+91 99878-40164)
2. Dheeraj J. Chanda (+91 90041-43275)
3. Akash Kumar (kumar.m@itm.edu)
4. Jinit Shah (jinit.s@itm.edu)
5. Anshika Srivastava (anshika.s@itm.edu)

Evaluation Parameters:

Parameters	Score Points
Jingle	25
Live ad	25
Portraying the concept	25
Presentation	25

·      

·         Number of jury members- 2 members from campus and 2 industry experts.
·         Total duration for each event is 2.5 hours.
·         Venue: Mini Auditorium, ITM B-School, Kharghar.

State your State

Event description:

Every team will have to represent a state and present about the brook of development with every passing decade.

Criteria- The teams should consider while portraying the development in their respective state is-

1.        Business Evolution and potential opportunities.
2.        Cultural Evolution.
3.        Infrastructural Development.
4.        Technology.
5.        Tourism.

Rules and regulations:

Note- The team should not represent the State as such but series of innovation that took place for the betterment of the people in that state.

·         The maximum time allotted to each team will be 8 minutes.

·         Maximum number of participants in each team should not exceed the limit of 3 members.

·         Contact Points:

1)       Nikhil A. Dhawad (+91 99878-40164)

2)       Dheeraj J. Chanda (+91 90041-43275)

Evaluation Parameters:

Parameters	Score Points
Communication	15
Creativity	15
Idea Innovation	50
Videos	20

• 
  
• ·         Number of jury members- 2 members from campus and                                                  2 industry experts.
• ·         Total duration for each event is 2.5 hours.
• ·         Venue: Mini Auditorium, ITM B-School, Kharghar.