On March 3, 2014, ITM TAKSHATI M3 conducted a unique event BranDesi. Students from colleges across Mumbai participated and showcased their marketing concepts and ideas. To convert a unbranded commodity into a branded product requires a Herculean effort. Inspite of this, students presented their products creatively and convinced the judges to accept commodities like Broomstick in a branded form.
The event was graced by the presence of chief guests and jury members Mr. Venkatesh Krishnan, Director Sales India and Middle East DWT GmbH Essen and Miss. Mala Ramnath, Head Alunmi, ITM Business School, Kharghar. They inaugurated the event by lighting the lamp and seeking blessings from the almighty.
Students came out with innovative concepts to market unbranded commodities such as cardomom, beetle leaves, broomsticks etc. The stage was set on fire by innovative role plays, live advertisements, presentations, jingles, taglines by students.
ITM stole the show at the end of the day as the top position was grabbed by ITM students. In this event all were winners as audience too won goodies through quiz contests.
At the end, ITM TAKSHATI M3 ended the evening with a vote of thanks to chief guests and members of jury.
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